Hunter and Central Coast home care group ADSSI Limited is proud to announce the appointment of Celina Farrell to its Board of Directors.

Celina brings extensive marketing, communications and governance experience to the Board, with a strong track record in brand strategy, digital engagement and stakeholder communication.

Her appointment further strengthens ADSSI’s Board capability, bringing a specialist marketing lens to support the organisation’s strategic direction, visibility and reputation.

With Celina’s appointment, ADSSI reinforces its commitment to strong governance, strategic leadership and the values that drive its mission, helping people live their best lives with care at home.

ADSSI Board Chair Alison Tattersall welcomed Celina’s appointment, saying her experience would add valuable insight to the Board.

“Celina brings a valuable combination of marketing expertise, commercial insight and not-for-profit governance experience,” Ms Tattersall said.

“Her understanding of brand management, reputation management and stakeholder relations will be highly valuable as ADSSI continues to grow, evolve and strengthen its connection with the communities we serve.”

John Baillie, CEO of ADSSI Limited, said Celina’s appointment comes at an important time for the organisation.

“As ADSSI continues to navigate sector reform, digital transformation and changing community needs, strong communication and engagement have never been more important,” Mr Baillie said.

“Celina’s experience in guiding brand strategy, enterprise-level change and community-facing communications will support ADSSI as we continue to deliver high-quality, person-centred care across our regions,” Mr Baillie added.

 

Celina Farrell

Celina Farrell,

Celina Farrell is a marketing communications executive and agency founder with over 20 years of experience guiding brand strategy and digital transformation. An AMI Certified Practising Marketer, Celina has successfully steered enterprise-level brand consolidations and stakeholder communications across community-facing and complex enterprise organisations.

Alongside her commercial expertise, she brings a practical background in not-for-profit health governance and financial risk management, having previously navigated industry transitions as Treasurer for the Central Coast Community Women’s Health Centres.

Celina brings a wealth of expertise in marketing communications, brand stewardship, reputation management and digital engagement to the ADSSI Board.

Her appointment reflects ADSSI’s commitment to strong governance, future-focused leadership and compassionate service as it looks confidently to the future.

For more information about ADSSI Limited and its services in the Hunter and Central Coast regions, visit www.adssilimited.com.au.

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Posted in Corporate